Oleksandr ‘Luke’ Asaulyuk

Stories, characters, worlds, and entertainment have been the center of my work for nearly three decades.

That career has spanned television, film, music, branded content, and digital media — from building national TV networks and leading large creative teams to creating and producing hundreds of projects.

Today, that experience extends into hands-on AI filmmaking, developing projects from the original idea through final cut.

My career began in traditional media and grew through some large television and entertainment projects.

As co-founder and leader of M1 & M2, and later CEO & General Producer of 2+2 TV Network, I worked across programming, production, creative development, brand building, and network strategy.

Over the years, that has included more than 500 entertainment projects — music shows, live broadcasts, comedy, talent formats, commercials, branded content, and experimental television.

Technology keeps changing. The fundamentals don’t.

A strong idea.
A memorable character.
A clear visual language.
Rhythm. Emotion. Taste.

AI is now another production medium — and one I work with directly.

Current projects are developed end-to-end across concept, writing, visual direction, character and world development, AI image and video generation, music, voice, editing, sound, and final post-production.

M1 TV Network

Co-Founder · President & CEO

M2 TV Network

Co-Founder · President & CEO

2+2 TV Network

CEO & General Producer

USA Fashion Company

Creative Director

500+ Productions

Television, entertainment, music, branded content, commercials, and live programming.

Teletriumph Award

Recipient of Ukraine’s national television industry award.